$1 in every $3 of ad spend is lost to fake clicks. See what it's costing you →
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Live click scoring — every visitor, every click, 24/7

Click fraud is draining your ad budget. We stop it.

$1 in every $3 you spend is lost to bots and invalid traffic. TrafficShield scores every click in real time, blocks bots, VPNs and click farms, and syncs the block list straight to your ad accounts.

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14-day money-back guarantee Cancel anytime Live in 5 minutes
14-day money-back guaranteeTry it on real traffic. Not convinced in 14 days? Full refund, no questions asked.
live threat feed live monitoring
Protects paid traffic on
Google Ads
Microsoft Ads
Meta Ads
TikTok
How it works

Protection that runs itself.

One script on your site. Everything after that is automatic — detection, blocking, and syncing to your ad accounts.

1

Drop in the script

Paste one line before </head> on your landing pages. It fingerprints every visitor and reports the paid ones.

2

We score every click

The engine weighs 20+ signals — device rotation, VPNs, click farms, velocity, timezone tricks — and flags fraud the moment it lands.

3

Bad traffic gets blocked

Fraudulent IPs and devices sync straight to your Google, Microsoft and Meta accounts, so your budget only pays for real people.

Advertisers lose an estimated $250k+ to ad fraud every minute — is your budget protected?
14–22%
of paid clicks are typically fraudulent for local service advertisers
20+
fraud signals scored on every single click
<5ms
to score a click and return a verdict
3
ad platforms enforced from one dashboard

Every threat. Blocked.

botnets
competitor clicks
VPNs & proxies
rotating IPs
slow-burn click farms
shared-URL replays
web crawlers
Detection engine

Built to catch the fraud other tools miss.

Most click-fraud tools block IP addresses. Attackers rotate IPs in seconds. TrafficShield tracks the device behind the traffic — so blocking actually sticks.

Fingerprint rotation tracking

When one device hits your ads from dozens of rotating residential IPs, IP-based tools see dozens of "new" visitors. We see one attacker — and block the device across every address it hops to.

fp: a3f9c2e1…9 networks / 24h
verdictDEVICE BLOCKED

VPN & anonymizer detection

Commercial VPN ranges, Tor exit nodes, WebRTC leaks and timezone mismatches — the tells of someone hiding where they really are.

Warming & slow-burn attacks

Sophisticated fraud stays under simple click limits by returning day after day. We track behaviour over weeks and catch the pattern.

Shared-URL attacks

One ad link replayed across many devices poisons your audiences and conversion data. We flag it before it does damage.

Geo & city targeting

Only paying to reach your service area? Block clicks from everywhere else — right down to the city.

Your rules, your thresholds

Tune click-frequency caps, penalty weights, whitelists and auto-block behaviour. Aggressive or conservative — you decide where the line sits.

Refund evidence, done for you

Export a clean, timestamped record of every fraudulent click — formatted as the evidence you need to claim invalid-click refunds from Google.

One dashboard, every platform

Wherever you spend, we protect.

Connect your ad accounts once. TrafficShield detects fraud on each platform the way that platform actually works — and enforces it automatically.

Google Ads

Fraudulent IPs sync straight to your campaign exclusion lists — automatically, and always under Google's 500-per-campaign cap.

Microsoft Ads

Same automatic IP-exclusion sync for the Bing network — the older, high-intent desktop traffic most advertisers overlook.

Meta

Facebook and Instagram don't allow IP blocks, so we build exclusion audiences and surface bot engagement so you can cut wasted spend.

Built from the trenches

Proven on real ad spend, not a whiteboard.

TrafficShield is the productized version of the fraud defense we built to protect our own ad spend across a fleet of local-service businesses running paid search every day. Every detection rule in the engine came from a real attack on a real campaign.

Read the full case study →

5 yrs
running paid search for our own businesses
143
production sites protected by the in-house engine
243
residential botnet clusters tracked and neutralized
$158K
in ad spend protected

What we ran in-house

Before TrafficShield had a name, this was the traffic-monitoring stack running inside our own businesses:

  • Per-visitor hardware fingerprinting on every page load
  • Live visitor analytics with paid-click attribution
  • Automated IP exclusion lists pushed to Google Ads
  • Blocked-visitor audiences and negative conversion actions
  • GPS proximity targeting grids for hotel-district campaigns
  • Documented invalid-click refund claims filed with Google

What we learned the hard way

The attacks that shaped the engine:

  • Rotating residential botnets — one device hopping across dozens of residential ISP addresses. IP blocking was useless; fingerprint tracking wasn't.
  • IPv6 rotation inside a /64 — a fresh address on every click. We aggregate to the network, not the address.
  • Slow-burn warming — two clicks a day, every day, under every frequency cap. We watch behaviour over weeks.
  • Shared ad URLs — one paid click replayed across a group chat, poisoning audiences and conversion data.
Click-fraud calculator

How much are you losing to fake clicks?

Slide in your monthly ad spend and industry. We'll estimate what invalid traffic is quietly costing you every month — and what TrafficShield would put back in your pocket.

$5,000

Your estimated numbers

Wasted on fake clicks / month$700
Wasted per year$8,400
Recovered with TrafficShield / month*$595
Stop the bleed — protect my ads

*Estimate only. Based on published invalid-traffic rate ranges and assumes TrafficShield blocks ~85% of detectable invalid clicks. Your real numbers depend on your campaigns, geos and traffic sources.

How we compare

More detection. Less money.

Most tools in this space charge enterprise prices for IP blocking. We built the deeper engine and priced it for the businesses that actually get hit.

TrafficShield ClickCease ClickGUARD TrafficGuard
Starting price$49.99/mo$99/mo~$47/mo, then quoteEnterprise quote
Money-back guarantee✓ 14 days7-day trial✓ trial—
Google + Microsoft + Meta✓ all plansHigher tiers✓✓
IP exclusion sync✓✓✓✓
Device fingerprint blocking✓ follows across IPsPartialPartial✓
Rotating-botnet detection (fp × networks)✓——Partial
IPv6 /64 aggregation✓———
VPN / Tor / proxy detection✓ 4 layers✓✓✓
WebRTC leak + timezone mismatch✓———
Slow-burn / warming detection✓———
Shared-URL (gclid replay) detection✓———
City-level geo rules✓Country✓✓
Custom rules & weights✓Limited✓✓
Refund-claim evidence export✓ includedAdd-on——
Real-time firewall API for your site✓ Agency+——✓
Billed onAd spend bracketAll site trafficAd spendCustom

Competitor pricing and features from their published materials as of September 2026; verify with each vendor. ClickCease meters plans on total site visits, including organic traffic, which can raise your bill even when ad spend is flat.

Full breakdowns: TrafficShield vs ClickCease · vs ClickGUARD · vs TrafficGuard · Best ClickCease alternatives

Pricing

Costs less than the fraud it stops.

Every plan is backed by a 14-day money-back guarantee — full detection engine from day one, cancel anytime. Bigger plans add more ad spend under protection and more connected accounts.

TRY IT FIRST
30-Day Audit
$29.99 one-time
See real fraud data before committing to a plan.
  • 30 days of live tracking
  • Full detection engine
  • Vibrant PDF report emailed to you
  • No subscription, no auto-renewal
Start my audit
Starter
$49.99/mo
For a single business running one platform.
  • 1 ad account
  • Up to $5k/mo ad spend
  • Full detection engine
  • Automatic exclusion sync
Get started
Most popular
Growth
$89.99/mo
For advertisers running several platforms at once.
  • Up to 5 ad accounts
  • Up to $30k/mo ad spend
  • Google, Microsoft & Meta
  • Refund evidence exports
  • Attack spike alerts
Get started
Agency
$199.99/mo
For agencies protecting many clients.
  • Unlimited ad accounts
  • Up to $150k/mo ad spend
  • Client sub-accounts
  • Real-time firewall API
  • Priority support
Get started
Custom
Let's talk
For high spend, custom rules or on-prem needs.
  • Unlimited spend & accounts
  • Custom detection rules
  • Dedicated onboarding
  • SLA & priority support
  • Self-hosted option
Contact sales

All plans backed by a 14-day money-back guarantee · cancel anytime · prices in USD

See what you're really paying for.

Install TrafficShield in five minutes and watch the fraud show up in your first hour. Not convinced in 14 days? Full refund.

Get protected today
Questions, answered

What advertisers ask us most

Straight answers — no sales fluff.

Google filters obvious invalid clicks after the fact and credits some back, but it's a black box — you don't see what was caught, and it misses the sophisticated stuff: rotating residential botnets, click farms warming up slowly, competitors clicking from real devices. TrafficShield scores every click in real time on 20+ signals, shows you exactly what it caught, and pushes IP and device blocks straight into your campaigns so your budget stops paying for it going forward.
No. You set the thresholds. By default TrafficShield only enforces on high-confidence invalid traffic, and you can run it in monitor-only mode first to see what it would block before it blocks anything. Real people from your target geos are never touched.
About five minutes. You paste one script tag before the </head> on your landing pages, connect your ad accounts, and you're live. Detection starts immediately; exclusion syncing kicks in on the first sync cycle.
Google Ads and Microsoft Ads get automatic IP-exclusion syncing. For Meta (Facebook & Instagram), which doesn't allow IP blocks, we build exclusion audiences and surface bot engagement so you can cut wasted spend. TikTok is detection and reporting. You connect once and manage everything from one dashboard.
Everything. Start on any plan, run it on your real traffic, and if you're not convinced within 14 days, email us and we refund you in full — no forms, no questions. You keep the fraud evidence reports either way.
Yes. TrafficShield exports a clean, timestamped record of every fraudulent click — formatted as the evidence you need to file invalid-click refund claims with Google. It's included from the Growth plan up.